Cookies Policy

1. Introduction

Directfinanceuk ("we," "our," or "us") uses cookies and similar tracking technologies on our website (www.directfinanceuk.com) to enhance your browsing experience, analyze website traffic, and personalize content. This Cookies Policy explains what cookies are, how we use them, and your choices regarding cookies.

By continuing to browse our website, you consent to our use of cookies as described in this policy. If you do not agree to our use of cookies, you should adjust your browser settings or refrain from using our website.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information.

Cookies serve many purposes, including:

• Remembering your preferences and settings
• Understanding how you use the website
• Showing you relevant content and advertisements
• Improving overall website performance

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function properly without them.

3.2 Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are most frequently visited and any error messages received. They help us understand how visitors interact with our website and identify areas for improvement.

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences (language, region) and providing improved features based on your previous interactions.

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We use the following third-party services:

4.1 Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as how often users visit the site and what pages they visit.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4.2 Google Fonts

We use Google Fonts to enhance the visual appearance of our website. Google Fonts may set cookies to track font usage and preferences.

4.3 Affiliate Tracking

Our AXA affiliate links may use tracking cookies to attribute referrals correctly and process any affiliate commissions.

5. Cookie Purposes and Duration

The following table summarizes the cookies used on our website:

Cookie Name	Purpose	Duration	Provider
cookieConsent	Stores cookie consent preferences	1 year	Directfinanceuk
_ga	Google Analytics - distinguishes users	2 years	Google
_gid	Google Analytics - distinguishes users	24 hours	Google

6. How to Manage Cookies

You have several options for managing cookies:

6.1 Cookie Consent Popup

When you first visit our website, you will see a cookie consent popup. You can choose to "Accept" or "Reject" non-essential cookies. Your preference is stored and will not ask again unless you clear your browser cookies.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically view, delete, and block cookies. Instructions for popular browsers are available in our detailed guide.

7. Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with an updated "Last Updated" date.

8. Contact Us

If you have questions about our use of cookies or this Cookies Policy, please contact us: